Purple Deck Partners with Untappd and Vimeo
02/09/2017 | Jess Malick
Purple Deck is now giving users the option to drink socially by offering Untappd in their MobileDeck software. Untappd will be used in the software as a feature option for breweries. This will allow users of the app to go to a brewery and see types of beers that they may have never tried before. They will be able to get recommendations from other customers that have tried the beer, rather than just from the owners of the brewery.
Breweries with a MobileDeck app will be able to add the Untappd feature directly to their app.
Untappd is a "new way to socially share and explore the world of beer with your friends and the world." The platform allows users to get beer recommendations based on what they have already been trying. It is a great way to try something new!
One customer that is already using the Untappd feature through MobileDeck is The Vineyard & Brewery at Hershey. The Untappd feature allows users to scroll through and see different types of beer that people have tried and recommend there. They can see a description of each beer, along with the Alcohol by Volume (ABV) percentage and the International Bitterness Units (IBU.)
Another feature that Purple Deck is excited to be incorporating into MobileDeck is Vimeo. Vimeo is a world-wide video sharing website where people can upload, share and watch videos. It was the first video site to begin supporting high-definition video. One of the best parts about video is that is streams HD and 4K videos with no advertisements.
Vimeo offers different levels of membership for its users, with the basic package being free. However, people and businesses can choose to upgrade to Vimeo Plus, Pro or Business for an additional fee.
According to a recent report by Cisco, video will account for 69% of all consumer internet traffic in 2017. Additionally, Nielsen says that 64% of marketers expect video to dominate their strategies in the near future. Video has become a key piece for people getting their information and entertainment, so it is extremely important for small businesses to include them in their internet marketing strategies.
Small businesses should offer content that is easy for users to digest, otherwise they will just move on. Video is a great way to accomplish this, and at the same time can gain video interactivity.
Purple Deck's relationships with both Untappd and Vimeo offers additional potential for MobileDeck users.