Purple Deck Media Partners with Arjowiggins Creative Papers to Create a Powerful NFC Solution on PowerCoat paper
06/30/2016 | Carly Chronister
Purple Deck Media's TapLive software paired with Arjowiggins Creative Paper's PowerCoat Alive will allow paper products - posters, cards, invitations, packaging - to become fully interactive and enable consumers to engage themselves with the product physically and digitally. Being a cloud management platform for NFC (Near Field Communication), TapLive provides streamlined information assembly, data gathering, and much more. With the jump to NFC enabled paper products, engagement among consumers and digital content is easier and effortless. TapLive simplifies mobile content delivery, further improving society's access to information. Imagine a world that allows banners to launch promotional videos, prescription bottles or food packaging delivering vital information, sporting stadiums becoming mobile interactive, and government organizations using NFC to deliver crucial and secured information.
Arjowiggins Creative Papers is a global paper manufacturer that offers a wide range of creative, customized, and technical papers. In addition to their suite of world famous brands of paper, PowerCoat is a one of a kind cellulosic paper formulation and coating process that provides an ultra-smooth, flexible, highly sustainable substrate for printed electronics. Designed to withstand the high temperatures and production processes, PowerCoat also increases thermal stability for control over sintering behavior inducing less use of expensive electronics inks while maintaining highly recyclable and biodegradable properties. This allows consumers to save on the cost of printed electronics while also reducing the product's environmental footprint.
"With our relationship with Arjowiggins Creative Papers, we will be able to make paper fully interactive, change content, and gather rich analytics for PowerCoat Alive users using our patent-pending TapLive platform," stated Nathan Neil, COO of Purple Deck Media.